The Playnomics Data Mining Platform combines behavior modeling with machine learning technology to achieve insights into player behavior. These can be used to deliver business intelligence of value to the game publishers as well as the players.

Technology

segmentation engine Segmentation Segmentation forms clusters or segments of players having common traits defined by their historical be­havior patterns.
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prediction engine Prediction Prediction creates models that compute probabilities that new players will belong to classes of player segments.
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recommendation engine Recommendation Recommendation uses segmentation and prediction to match players with content that prolongs their gaming engagement.
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