This week, Enteractive, the iGaming industry’s top reactivation and retention partner, celebrated ten years of partnering with Betsson Group. The two companies started working together back in 2009 to develop additional sources of revenue for Betsson and to promote player loyalty and retention across Betsson brands through personalised engagement.
Betsson Group is a Swedish iGaming giant that was first established in 1963. The company is behind some of the most popular gambling sites in Europe and across the world. Users can sign up to these sites to play the latest casino games, place bets and even win high paying jackpot games.
Enteractive is an industry leader in customer reactivation, a strategy that involves contacting people who have previously expressed interest in, purchased from, or otherwise interacted with a company but have since “gone dark” or disengaged. The idea is to get them to return as active, paying customers. Enteractive has over a decade of experience in player reactivation and retention, and is one of the top four iGaming traffic generators in the world.
What this Partnership Means for Betsson
Over their years of working together closely, Enteractive has helped to reactivate players to the Betsson Group brands all over Europe and the world. Throughout the course of this partnership, Enteractive has connected with well over 1.6 million Betsson players, resulting in 5.1 million call attempts, and a total of 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group players. This activity has led to net revenue of almost €100 million.
Since the start of this partnership, Enteractive’s two-way discussions with players have individualised audience engagement and resulted in consistent best-practise standards in the CRM area. Enteractive was the first company to mix technology and a human touch, giving its operators full dashboard management over their multiple player databases via secure API connectivity in 2017.
On Friday at Betsson Group’s HQ in Malta, Enteractive’s CEO, Mikael Hansson, commemorated the milestone by giving a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as the operator’s CRM staff.
Svensson had the following to say about the milestone: “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends, and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom-line revenues.”
Player engagement campaigns have been shown to have a positive impact on brand loyalty, helping to improve retention as well as reactivate customers who are no longer using the service. This kind of approach is relatively new in the iGaming industry but has lots of potential to increase revenues if done correctly.
What the Partnership Means for Enteractive
According to Hansson: “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”
By demonstrating such a long and beneficial partnership with one of the biggest iGaming brands in the industry, Enteractive have shown to other brands just how valuable their services can be. The company has the potential to change how iGaming brands treat their customers, and this Betsson partnership is likely just the beginning as Enteractive makes use of its Reactivation Cloud Dashboard to build bridges between operators and their players