Samsung surpassed Apple’s smartphone sales in the United States for the first time since early 2017. That is according to Strategy Analytics, an independent market research firm, as reported by KoreaHerald.com.
Apple has been a dominant force on its home turf ever since it basically created the smartphone market with the original iPhone and the subsequent launch of the App Store in 2007 and 2008, respectively. So, whenever Samsung manages to get the better of it, even if it is just for a single quarter, that is usually a sign of a remarkably slow year and more concerning market trends from Apple’s perspective.
And naturally, it is impossible for that to happen in the final quarter of any given calendar year, as that is the period when new iPhone generations have their pick of consumer spending in the world’s largest market for premium smartphones (or anything, really) with fat profit margins. But still, Samsung did good this past quarter, capturing just over one-third of all stateside smartphone sales, or 33.7% as opposed to Apple’s 30.2%. Compared to Q2 2019, that’s 6.7 percentage points up.
The driving force behind this achievement was the Galaxy S20 series, as expected. The foldable line probably won’t constitute a meaningful market for a couple more years, at least.